Prestige Development

MVM Creates Luxury Home Raffle Campaign

Prestige Development had a problem, a luxury home on the market during the nations real estate bust. Mt Vernon Marketing devised a strategy to promote the home raffle with partial proceeds benefiting those facing foreclosure in Maryland. This approach created a number of positive outcomes:

• Ticket sales to pay for the home.

• A socially relevant story attracting free local print and TV media exposure.

• Promotion for the nonprofit providing counseling for those in foreclosure.

The Great American Dream Home Raffle website was the focal point of a multi-media print and electronic marketing campaign to promote  the sale of raffle tickets in the Mid-Atlantic region.

Campaign Branding

 “The Great American Dream Home Raffle”

MVM created the brand at the height of the nations foreclosure crisis.

Website Development

MVM produced a website to promote raffle ticket sales, and accept payments.

Print & Web Advertising

Full color, spot color and black & white ads were produced for a myriad of publications through the Mid-Atlantic region.

Real Estate Photography

The interior and exterior of the Brighton Hills property was extensively photographed, as was the surrounding vicinity.

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Portrait & Real Estate Photography

Team Member Portraiture

Interior/Exterior Photography

Property Detail Images

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Website Development

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Media Relations Campaign

TV News Coverage

Press Releases

Newspaper Articles

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Print & Web Advertising

Email Blasts

Newspaper & Magazine Ads

Post Cards & Business Cards

Website Banner Ads

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