Campaign Branding
“The Great American Dream Home Raffle”
MVM created the brand at the height of the nations foreclosure crisis.
MVM Creates Luxury Home Raffle Campaign
Prestige Development had a problem, a luxury home on the market during the nations real estate bust. Mt Vernon Marketing devised a strategy to promote the home raffle with partial proceeds benefiting those facing foreclosure in Maryland. This approach created a number of positive outcomes:
• Ticket sales to pay for the home.
• A socially relevant story attracting free local print and TV media exposure.
• Promotion for the nonprofit providing counseling for those in foreclosure.
The Great American Dream Home Raffle website was the focal point of a multi-media print and electronic marketing campaign to promote the sale of raffle tickets in the Mid-Atlantic region.
Website Development
MVM produced a website to promote raffle ticket sales, and accept payments.
Print & Web Advertising
Full color, spot color and black & white ads were produced for a myriad of publications through the Mid-Atlantic region.
Real Estate Photography
The interior and exterior of the Brighton Hills property was extensively photographed, as was the surrounding vicinity.
Portrait & Real Estate Photography
Team Member Portraiture
Interior/Exterior Photography
Property Detail Images
Website Development
Media Relations Campaign
TV News Coverage
Press Releases
Newspaper Articles
Print & Web Advertising
Email Blasts
Newspaper & Magazine Ads
Post Cards & Business Cards
Website Banner Ads
